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Our innovative and results-driven online marketing strategies have delivered
enormous value to clients by helping them reach active buyers online, thereby
generating profitable revenues for their companies and building brand equity.
Since the needs of clients differ, we have a very flexible and customer-centric
approach to developing a online marketing strategy that maximizes their return
on investment.
Our online marketing services include:
Search Engine Optimization
Gateway Pages
Link Exchange Programs
Affiliate Marketing
Email Marketing
Search Engine Optimization
Our objective is to increase qualified traffic to your site. We can
guarantee that we can position your company prominently among the leading
search engines.
The first step is to understand your online marketing objectives, record
current traffic levels, and analyze your search engine position in relation to
your nearest competition. Depending on your budget and after understanding your
goals, we advice you on the different strategies you can adopt to improve your
online market share. We then deploy optimized solutions for each search engine
to get a prominent ranking.
A part of our strategy involves identifying and developing a comprehensive plan
for submitting the site to specialized and industry-specific paid inclusion
sites. We also develop and manage pay-per-click programs on Yahoo, MSN, Google,
Altavista and Lycos.
Here’s a brief overview of our methodology for search engine optimization:
Optimize internal elements present in the web site like HTML titles, Meta Tags,
ALT tags, Headings, Links etc.
Optimize external elements which include Link popularity, click popularity,
themes etc
Optimize content to use specific keywords
Submit the site to search engines and directories. We hand-submit the site to
leading search engines such as Yahoo, Google, MSN, AltaVista etc.
Re-optimize and resubmit the site if we don't get the desired results.
Maintenance: After we achieve the desired rankings, we work on maintaining our
client’s position with the search engines.
Gateway Pages
Gateway Pages are one of the most important ways of generating qualified
traffic. Gateway Pages or Doorway pages are optimized pages that are created
for each search engine that target one or more keywords. The purpose of gateway
pages is to improve ranking of the site in response to keyword searches.
Infoscaler Technologies has had tremendous success in developing these
optimized gateway pages for search engine placement. We will work with you to
identify keywords or search terms that posses the highest potential of sending
qualified visitors to the site. On the basis of the keywords, we develop
special gateway pages using proprietary techniques to get higher search engine
placement in response to the keywords. Each gateway page has our unique
combination of design, content and programming in order to rank in the top 10
or 20 of search results on the most popular search engines including google,
msn, aol, altavista, lycos, hotbot, iwon and excite.
Link Exchange Programs
The secret to maximizing your search engine optimization is to build relevant
and qualified link exchange program. Links from outside web sites to your
domain will give you a significant search position boost with Google,
Altavista, Excite, Inktomi, Overture, and Northern Light. Infoscaler
Technologies has developed excellent Link Exchange programs for clients, that
not only result in higher search engine placement but drive qualified traffic.
While meaningful Link Exchange programs can give a big boost to traffic, Link
Farms are considered spam by search engines. We can help you develop a solid
link exchange program, designed to strengthen your online marketing by building
affiliates across non-competing vertical markets.
Affiliate Marketing
Affiliate Marketing is a very important online marketing tool that can generate
profitable revenue for an ecommerce company. We have worked with E-commerce
retailers to identify a suitable Affliate Marketing program that meets their
goals. We have helped clients set-up their Merchant Account with Commission
Junction, Linkshare and Befree.
Email Marketing
We have developed compelling email campaigns for clients with professionally
designed HTML emails. Our email campaigns are striking and clearly define your
Value-Proposition. All of them are designed to initiate a direct response from
the recipient. Each email is personalized to the person and/or company
receiving the email. All emails have an unsubscribe feature, which removes the
recipients information from the email list. We periodically repeat campaigns by
changing the look & feel of the emails, the content and the value proposition
in order to determine what works best.
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